3 Reasons a blog is a must-have for your marketing strategy
Whether you’re a software start-up or a family-owned cake company, the value of having a good blog in your marketing strategy is immeasurable. For most start-up and business owners, a blog probably feels like the last thing on your list of priorities. When you have employees to manage, accounts to deal with and clients to…
Case Study – Mentoring and Modern Entrepreneurship.
I started Tyfy in my final year of University in 2017, when I was 21, so I’ve never really known ‘adult life’ without it. It’s always been with me, it’s just whether it was full time or part time. For a very long time I was working in a full time ‘proper job’ alongside Tyfy,…
Balancing priorities as a student entrepreneur.
I’m coming to the end of the second year of studying for my undergraduate degree, and for almost those entire two years I’ve been co-running a company ‘on the side’. Whenever I tell someone about what I do, “Where do you find the time?” takes the top spot for the most frequent response. Other close…
A guide to online job interviews.
Having a job interview can be scary at the best of times but online job interviews add a whole other host of worries. I recently had one of these and I know plenty of people who have had one, so I am here to guide you through some of the more common fears and problems.…
Using marketing as a pillar of support for your business.
This week we spoke to Rachel Lee, Teaching Fellow at Keele Business School, about the importance of marketing as a tool in business. I am currently a Teaching Fellow in Marketing at Keele Business School. This means I have the privilege of supporting students in their learning so that they can critically understand the role…
Start-up status, and the importance of generosity in business
This week we chatted to Charlotte Chiang from Missfits about the importance of generosity in business – and how to embrace your start-up status. Before I got into the start-up industry, I studied international economics and worked in development finance. I was consulting banks in China on microlending and green lending projects. When I turned…
Starting a business under lockdown.
This week, we chatted to Alex Evans from Aluminaire Marketing about the suprising rewards of starting a business under lockdown. 2020 has been an unprecedented and chaotic year so far, but the sudden uncertainty of my future massively motivated me to get working on it. COVID-19 close my university in March, cancelled multiple career opportunities…
5 steps for dealing with competition.
‘Competition’ might just be the scariest word in the entire business vocabulary, but there are some steps you can take to deal with it. 1. Accept the fact that competition exists When you’re first starting out, its very easy to fall into the trap of thinking that your idea is so original and so unique…
Learning for yourself: the keys to growth in business.
This week, we chatted to Dan Simmons at Quensus about the keys to growth in business: learning and putting in the work. Quensus offers smart water metering and leak detection products. We can monitor, diagnose, and control any water supply effortlessly using the power of the internet, which helps to reduce bills and prevent costly…
The dos and don’ts of graduate self-employment.
This week, we spoke to Tom Davenport, Founding Director at TPD Digital about the dos and don’ts of graduate self-employment. What do you do when you’re stuck in a dead-end retail job with nothing to your name besides a Bachelor’s degree that has thus far proven pretty useless? Buying a second-hand camera from Ebay for…
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