Using marketing as a pillar of support for your business.
This week we spoke to Rachel Lee, Teaching Fellow at Keele Business School, about the importance of marketing as a tool in business. I am currently a Teaching Fellow in Marketing at Keele Business School. This means I have the privilege of supporting students in their learning so that they can critically understand the role…
Balancing priorities as a student entrepreneur.
I’m coming to the end of the second year of studying for my undergraduate degree, and for almost those entire two years I’ve been co-running a company ‘on the side’. Whenever I tell someone about what I do, “Where do you find the time?” takes the top spot for the most frequent response. Other close…
The importance of community and consistency in building your brand.
This week, we chatted to Sophie Miller from Pretty Little Marketer about the importance of community and consistency in building your brand – and how to stay organised when juggling priorities! Pretty Little Marketer is a resource that aims to inform and inspire others to achieve their career dreams. In a nutshell it is a…
LadderTech partners with Ingenuity
As the latest programme gets underway, we’ve partnered with Ingenuity at The University of Nottingham to take their mentoring and collaboration online. Ingenuity champions impact through enterprise, cultivating and nurturing start-ups and initiatives that have the potential to deliver tangible and sustainable social impact across the UK. This year, participants have the opportunity to choose…
‘You can’t just Google it’: the challenges and rewards of innovative entrepreneurship
This week, we chatted to Ollie and Eliot from WYSPR about the adventure of entrepreneurship, and revolutionising the influencer marketing industry! WYSPR is the hub for ‘friendvertising’. Founders Eliot and Ollie are changing the face of influencer marketing, by utilising the influence of the people all around us. I’m really interested to hear more about…
3 Reasons a blog is a must-have for your marketing strategy
Whether you’re a software start-up or a family-owned cake company, the value of having a good blog in your marketing strategy is immeasurable. For most start-up and business owners, a blog probably feels like the last thing on your list of priorities. When you have employees to manage, accounts to deal with and clients to…
Case Study – Mentoring and Modern Entrepreneurship.
I started Tyfy in my final year of University in 2017, when I was 21, so I’ve never really known ‘adult life’ without it. It’s always been with me, it’s just whether it was full time or part time. For a very long time I was working in a full time ‘proper job’ alongside Tyfy,…
A guide to online job interviews.
Having a job interview can be scary at the best of times but online job interviews add a whole other host of worries. I recently had one of these and I know plenty of people who have had one, so I am here to guide you through some of the more common fears and problems.…
Start-up status, and the importance of generosity in business
This week we chatted to Charlotte Chiang from Missfits about the importance of generosity in business – and how to embrace your start-up status. Before I got into the start-up industry, I studied international economics and worked in development finance. I was consulting banks in China on microlending and green lending projects. When I turned…
Starting a business under lockdown.
This week, we chatted to Alex Evans from Aluminaire Marketing about the suprising rewards of starting a business under lockdown. 2020 has been an unprecedented and chaotic year so far, but the sudden uncertainty of my future massively motivated me to get working on it. COVID-19 close my university in March, cancelled multiple career opportunities…
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