The importance of community and consistency in building your brand.

This week, we chatted to Sophie Miller from Pretty Little Marketer about the importance of community and consistency in building your brand – and how to stay organised when juggling priorities!

Pretty Little Marketer is a resource that aims to inform and inspire others to achieve their career dreams. In a nutshell it is a blog, or a resource, that runs across three platforms – Instagram, LinkedIn and YouTube, and we also have a closed Facebook group which allows the more active members of the community to get involved and get to know each other and have a hand in what’s going on.

I’m a big fan of the Facebook and WhatsApp groups.

“I hope it helps people look at their future, and gives them the tools to get there”

Well its always been my mission to make sure PLM never becomes just ‘mine’. In a sense, everyone owns it – if someone wants to host an event or an Instagram live, they can. If they want a post on how to do a Masters, for example, they can write it and I’ll publish it – I really just want it to be a collaborative space that everyone can use. I really hope it helps people look to their future, and their dreams, and gives them the tools to be able to get there.

How did you sort of get started, then?

It was the most random idea! I’d been wanting to start something on Instagram for a while and then around June time (I’d just finished my second year at uni) I was thinking about preparing to graduate and I just wanted to pump up my CV. So I was Googling ‘what not to put on your CV’ – that simple. But every single website said something different – I just thought, it was so overwhelming and so confusing and, as a student, life is hard enough without having to sift through 50 different search pages with 50 different answers for something so simple. I wanted a space to help students break through the noise, which is how PLM came about. A mix of frustration and inspiration.

“Community and consistency are key”

I always find it so interesting that a lot of entrepreneurial journeys begin with some sort of frustration – that ‘why isn’t this easier’ moment. How did you grow your audience from that starting point?

There are a lot of strategies you can use, but the main thing for me is community – people want to go where people are, so just creating something that is attractive to my target audience is something I try to keep in mind. I have a mission statement that helps me make sure everything I do stems from that mission – not only does it mean you know what you get when you come to the page, but it also keeps it really cohesive. People want to be able to go to a place and what they’re getting and know how they’re going to get it. A mission statement has been a really helpful umbrella for me. I ask myself: ‘Am I ticking those boxes? Yes? I’ll post it. No? I’ll revise it.’ Consistency also comes in terms of organisation -regular, good quality posts and content. Showing up for people – putting your face on stories is scary but people want to know who you are. In two words it would be community and consistency.

How important do you think social media and digital marketing is right now?

Sophie: I think as a young professional its an opportunity to get yourself out there. Being a student, without the internet I could never at this stage of my career reach peers or CEOs or inspiring entrepreneurs – as a resource social media is invaluable in terms of networking and even personal development. In this age of internet you can find an Instagram page or a YouTube video or a podcast – you can learn so much

“Social media helps you get yourself out there”

So obviously you’re a student – how do you balance that alongside working?

It is a struggle some days. I think I’m quite lucky in that organisation is in my blood. Something I find really useful is to do lists – I have a weekly overview that I write down on a Sunday consisting of bigger things that are happening that week – lectures, meetings, events etc. On a separate to do list I will have little things that are easy to forget, like ‘reply to email from x y z’. There are so many little things and its really difficult to keep track. Having that extra to do list with those tiny things is really helpful.

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