Starting a business under lockdown.

This week, we chatted to Alex Evans from Aluminaire Marketing about the suprising rewards of starting a business under lockdown.

2020 has been an unprecedented and chaotic year so far, but the sudden uncertainty of my future massively motivated me to get working on it. COVID-19 close my university in March, cancelled multiple career opportunities and ultimately caused me to lose my part-time job. The misery of it all spurred me on to turn lockdown into my biggest opportunity to date.

‘The uncertainty of my future massively motivated me to get working on it’.

I’m a Marketing BSc student, and like most other current students, I finished my year of study entirely online; assignments, group work and exams. It was obviously difficult but also incredibly insightful – I could
complete so much of my work without leaving my house, which made me think “What’s stopping me?”.

I begun by creating my blog, Don’t be a Wallflower, to write about issues surrounding female stereotypes and feminism in the workplace. As I was using digital marketing methods to push myblog, I realised how much I really did enjoy marketing and then started completing online courses to
expand my knowledge of it. As the certificates added up, I got accepted onto 2 different internships,which have further allowed me to gain confidence and knowledge within marketing and enabled me to fully realise the career path I want to pursue.

‘Opportunities that were out of my reach only a few months ago have fallen into my lap as the way we work and operate has totally evolved’.


Eventually, the dreaded call came – redundancies were being considered at my workplace during lockdown. Almost immediately, I put my doubts aside and jumped back on the laptop to set up my freelance marketing
business, Aluminaire Marketing. I am creating content for both my Facebook and Instagram pages and already, I have had 2 reputable local businesses contact me for my services. The interesting part to me, however, was that all these consultations and meetings have taken place
completely virtually. Opportunities that were out of my reach only a few months ago have fallen into my lap as the way we work and operate has totally evolved.

I passed exams, upskilled and changed jobs all within a few months and I never even left the front door! I have been incredibly fortunate in such difficult times to have had such a positive experience, but I also value the lessons this year has taught me; challenges are often opportunities to push yourself and excel even more than before.

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